![]() ![]() Unfortunately, there is no silver bullet here – you just need to make a decision and stick to it. For example, stay on the level of modules or classes rather than functions and variables. Get rid of the details that do not add any value. So the trickiest part of the process is to choose the appropriate level of detail and stick to it throughout the document.Īvoid going too deep into the details, since keeping your docs up to date will become a ball and chain as they grow in size. At the same time, it is not easy to find a balance between too little documentation and too much. There is no need to document each line of code if doing so doesn’t solve the readers’ problems. Usually you can blame at least one of these two factors: So the question is this: how can we make sure documentation is up to date and working properly? But before we answer that, let’s take a step back and try to understand why it becomes outdated in the first place. ![]() For code, you can write tests and check whether it works before the release, but for content-related things, such checks are harder to implement. ![]() Hey, doc! Why so outdated?ĭocumentation is not source code. In this post, we will discuss how to keep your documentation up to date. In this case, putting an undeniably fun soundtrack to the search for the perfect doc,” said Michael Flannery, Creative Director, 72andSunny Los Angeles.When you ask someone what’s wrong with your documentation, the top 3 answers will be: no one reads it, it is misleading, and it is outdated. “Working with Zocdoc brought out what 72andSunny does so well - making technology emotional. It is the only place where patients can find the right provider for their healthcare needs across +200 specialties and +12k insurance plans, see open appointment slots in real time, read reviews from verified users, and instantly book appointments online, with quality providers, for in-person or virtual care. Zocdoc is a trusted partner to consumers in a complicated healthcare system. We want to celebrate patients’ victory over an arduous process in a way that is unique to Zocdoc’s product.” “The ‘Get Your Docs in a Row’ campaign is the opposite of intimidating, it’s an invitation. We hear all the time from patients that Zocdoc’s product make’s healthcare less scary, and we wanted our ads to do the same.” said Richard Fine, Chief Commercial Officer at Zocdoc. This unintentionally creates higher barriers to patients getting care. “The healthcare system can feel painful and frustrating, and healthcare advertising often reflects this grim tone, with ads solemnly highlighting serious health issues and treatments. These ads will air on national television. The 30-second spots present a fresh perspective on the process of finding the right doctor, showing different characters celebrating their successful use of Zocdoc to book the quality care they need. Inspired by a desire to show the joy and jubilation of people who “Get Your Docs in a Row”, the ads flip the fear and frustration associated with finding a new doctor on its head, and encourage people to enthusiastically engage in finding the right care via Zocdoc.ĭirected by acclaimed music video director Hannah Lux Davis, the campaign includes four unique, music video style ads with a catchy jingle and a retro vibe, titled Booking, Vetting, Insurance, and Brand. Zocdoc, the leading digital healthcare marketplace that makes it easy for people to find and book in-person or virtual care with quality doctors across +200 specialties and +12k insurance plans, in partnership with creative agency 72andSunny Los Angeles, today announced a new national TV advertising campaign. ![]()
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